Think of us as your go-to platform for Gen Z insights.
We enable our clients to crowdsource qualitative (long-form) and quantitative (numbers-based) feedback, ideas and insights from our communities via our Imagen Index, within minutes, and our Platform Briefs offering, within 72 hours.
The Imagen Index:
Use the Index to access long-form insights from our global communities every day by searching for keywords and topics. Alongside this, users of our index platform are able to ask 20 macro questions a month to Imagen Insights’ communities while also accessing qualitative insights provided in response to other client questions.
To be curious from a qualitative perspective is very hard, your two options are organising a focus group, which is time-consuming and expensive. Or using social listening, and let’s be honest, when was the last time anyone was being truly honest on social media.
The Imagen Index enables brands to have the scale of quant with the in-depth long-form insights that come from qual.
The Imagen Index is what we all had hoped social listening would be, each month clients are able to receive 100 long-form 300-word responses from our global community on any questions that they want.
Get the data you want by asking the questions that you’re curious about.
Our brief offering:
The brief platform allows you to sense check, find new ideas or co-create with Gen Z specifically on an internal brief for your brand or organisation. Work with our client success experts to craft your questions and receive qualitative feedback and opinions from our brutally honest community that will help inform and shape your marketing strategies.
Our communities span across Gen Z, to Millennials and up to Boomers
Our mission at Imagen Insights is to give our communities a platform to voice their opinions, shape their futures, and drive change. We create paid work opportunities for our communities to close the gap between them and agencies and brands.
Creating an open dialogue and providing agencies and brands with access to our communities of Gen Z, Millennial, Gen X, and Boomer consultants is at the heart of what we do because we know brands can shape society in ways others only wish they could.
We crowdsource qualitative and quantitative feedback, ideas, and insights from our communities within minutes to enable our clients to build their branding, marketing, and/or products by truly involving their target audience. Our community informs everything we do – giving our them a voice enables them to shape their world.
Make sure your brand is ahead of the curve.
It is vital to make sure your brand is ahead of the curve and driving trends when targeting consumers, for example, with Gen Z, their purchasing power is set to increase to a monumental 4.4 trillion dollars by 2030.
Brutally honest insights on a broad range of needs for brands.
Imagen Insights’ communities can provide qualitative insights on a broad range of needs for brands including but not limited to; brand perception, brand positioning, new product development, social media campaign testing, A/B creative testing, media consumption, and campaign ideation.
In short, anything you’re curious about, our communities can help answer.
Our Gen Z community is unquestionably diverse beyond the metrics spoken about day to day.
We have consultants across 111 countries globally and can break down into set metrics if desired by a client’s particular brief.
Ensure your brand will resonate with the Gen Z demographic.
Sense checking and testing your executions, new product developments, social media channels and campaigns will ensure your brand will resonate with the your target audience.
In depth and brutally honest feedback from our consultants will provide your organisation with tangible and actionable insights to make changes or adaptations where necessary to your branding, keeping your business ahead of the curve with new trends and forecasting for the future.
What do our clients think?
“Super pleased with the quality of the feedback from the Imagen Insights community. This months insights led directly into our social media strategy for the following month.”
Carlo, Amazon Prime Video
“Imagen Insights are doing great job creating a comfortable space for Gen Z to share ideas with brands. Productive and innovative, it was an honor to be there.”
“The initial insights we received from the Imagen community were extremely in—depth… the consultants that participated in the workshops were phenomenal.”
“Working with Imagen Insights was absolutely fantastic. From the insights shared, to the management process through to just how great they are as people, I would absolutely recommend them to anyone.”
Jamie, Sky Labs
“We appreciated the ability to get detailed feedback from Gen Z panellists at a good price point, and the turnaround was incredibly quick.”
Rachel Weintraub, Vice President, Research at Universal Pictures