Although there is some debate as to the exact years this generation covers, they are the demographic typically born between the mid-90s and the mid-2000s.
Our mission at Imagen Insights is to give Gen Z a platform to voice their opinions, to shape their futures and drive change. We create paid work opportunities for young people to close the gap between them and brands. Creating an open dialogue providing brands and agencies with access to our community of Gen Z consultants is at the heart of what we do, because we know brands can shape society in ways others only wish they could.
We crowdsource qualitative and quantitative feedback, ideas and insights within our community of young people within 72 hours to enable our clients to build their branding, marketing and/or their products, by truly involving their target consumer. Our community informs everything we do – giving young people a voice enables them to shape their world and practice transferable skills that can help aid them in their future careers.
Brutally honest insights on a broad range of needs for brands.
Imagen Insights’ community can provide brutally honest insights on a broad range of needs for brands including but not limited to; brand perception, brand positioning, new product development, social media campaign testing, A/B creative testing, media consumption and campaign ideation.
Make sure your brand is ahead of the curve.
It is vital to make sure your brand is ahead of the curve and driving trends when targeting this demographic as their purchasing power is set to increase to a monumental 4.4 trillion dollars by 2030.
Ensure your brand will resonate with the Gen Z demographic.
Sense checking and testing your executions, new product developments, social media channels and campaigns will ensure your brand will resonate with the Gen Z demographic.
In depth and brutally honest feedback from our consultants will provide your organisation with tangible and actionable insights to make changes or adaptations where necessary to your branding, keeping your business ahead of the curve with new trends and forecasting for the future.
Our Gen Z community is unquestionably diverse beyond the metrics spoken about day to day.
We have consultants across 111 countries globally and can break down into set metrics if desired by a client’s particular brief.
What do our clients think?
“Super pleased with the quality of the feedback from the Imagen Insights community. This months insights led directly into our social media strategy for the following month.”
Carlo, Amazon Prime Video
“Imagen Insights are doing great job creating a comfortable space for Gen Z to share ideas with brands. Productive and innovative, it was an honor to be there.”
“The initial insights we received from the Imagen community were extremely in—depth… the consultants that participated in the workshops were phenomenal.”
“Working with Imagen Insights was absolutely fantastic. From the insights shared, to the management process through to just how great they are as people, I would absolutely recommend them to anyone.”